Conversion tracking
Are leads, calls and sales being measured correctly — and are campaigns learning from the right actions?
Independent Google Ads audit
Know where your Google Ads budget is going.
A clear, independent review of your campaigns, conversion tracking, search traffic and landing pages — followed by a prioritised action plan.
Request an audit
From €450Delivered in 3 working days
Read-only access No sales lock-in English or Dutch
Example diagnostic
Account audit
62/100
Needs attention
Tracking44%
Campaigns68%
Search intent53%
Landing pages76%
Potential waste foundBudget leakage
priorityHIGH
Current pattern After fixes
IndependentTransparentEvidence-ledActionable
Before you spend more
Find the leaks. Fix the system.
Google Ads problems rarely live in one setting. A useful audit follows the complete path from measurement and search intent to the page where a prospect decides whether to contact you.
Campaign structure
Do campaign goals, networks, locations, budgets and bidding strategies match the commercial objective?
Search intent
Which keywords and search terms attract buyers, and which ones quietly consume budget without intent?
Ads & messaging
Do your ads make a relevant promise, stand apart from competitors and guide the right prospect to act?
Landing pages
Does each click land on a page built for the same audience, offer and conversion goal as the advert?
Budget efficiency
Where is spend concentrated, where is it leaking, and which changes should be prioritised first?
A focused three-step process
Clarity without the agency theatre.
The audit is a standalone service. You receive an honest diagnosis whether or not you ask me to implement the recommendations afterwards.
01
Secure, read-only access
You grant view-only access to the Google Ads account. Nothing is changed during the audit.
02
Independent diagnosis
I review the account data, settings, tracking, search traffic, ads and landing-page journey.
03
Clear action plan
You receive a concise report with evidence, priorities and practical next steps — not a generic checklist.
What a proper audit can uncover
Clicks are not the same as commercial results.
An account can look active for years while the wrong conversions, broad search traffic and mismatched landing pages prevent Google from learning what a valuable lead actually is.
01Inactive or misleading conversion tracking
02Budgets optimised for visibility instead of leads
03High-spend traffic landing on the wrong audience page
04Negative keywords that are too narrow or poorly structured
Dave WassinkFounder · Wassink Performance
The person behind the audit
Straight answers, without an agency layer.
I’m Dave Wassink. I’ve spent more than a decade working with websites, search visibility and the points where online traffic either becomes an enquiry — or quietly disappears.
That wider perspective matters in a Google Ads audit. I look beyond campaign scores and click totals, following the complete journey from search term and advert to conversion tracking and landing page.
You work directly with me throughout: one point of contact, a clearly reasoned report and practical recommendations you can understand and act on.
Web & SEO background Direct communication English & Dutch
Start a conversation Straightforward pricing
One audit. A clear next move.
Best suited to small and medium-sized businesses already running Google Ads, or preparing to increase their advertising budget.
Serving businesses across Europe
Google Ads Account Audit
from€450
- Campaign, bidding and budget review
- Conversion-tracking diagnosis
- Keyword and search-term analysis
- Advertisement and landing-page review
- Prioritised, client-ready audit report
- 30-minute findings call
Implementation and ongoing optimisation are optional and quoted separately.
Frequently asked
Before granting access.
Will you make changes to my campaigns?
Not during the audit. I work with read-only access and document what should change. Implementation can be quoted separately if you want help afterwards.
How quickly will I receive the audit?
Most small and medium-sized accounts are delivered within three working days after access and objectives are confirmed.
Is this only for poorly performing accounts?
No. An audit is equally useful before increasing budget, changing agency, launching into a new market or validating an in-house setup.
Where do you work with clients?
Wassink Performance works remotely with businesses across Europe, with reports and calls available in English or Dutch.
Independent second opinion
Ready for a clear second opinion?
Email me four simple details and I’ll let you know whether the audit is a good fit:
- Your website
- What you advertise
- Your main concern
- Approximate monthly ad spend